E.Lui was one of the first companies to embark on a path to digital technology and recognise its potential.
There were several reasons for the company’s decision: the overall decline in print runs in both the black and white and colour markets, the growing demand for customised and increasingly diversified products, the increase in the translation languages of the printed materials, the reduction in time-to-market and finally, the need for greater flexibility of media.
The company took on these new challenges by deciding to combine its traditional printing offer with digital printing. This has brought the company new opportunities in terms of differentiating its business and generating new value. In fact, digital production has made it possible to execute short runs in a faster and cheaper way, guaranteeing a future for both black and white and colour productions.
It has also enabled decentralised printing, thus reducing delivery times and stock costs.
All this has led to more efficient management of the printing life cycle, i.e. optimisation of the editorial distribution chain.
The business strategy of E.Lui is based on the idea that technology fuels innovation and stimulates growth.
Today’s challenge is to provide “smart” printing services, characterised by dynamic and individualised content.
Only in this way can we truly add value and seize new opportunities for growth and profit.